Case Studies
These case studies demonstrate the depth of experience Westville brings to complex organisational challenges. From operational transformation to leadership transition, each example highlights our practical approach, commercial insight, and ability to support businesses through periods of change.
Leading a Multi-Site Agribusiness Expansion
The Challenge:
A large agribusiness operating across multiple regions needed to unify its operations and improve profitability. The business had siloed teams, inconsistent inventory practices, and lacked strategic coordination.
The Approach:
In a senior commercial leadership role, I took full P&L responsibility for an AUD$85M operation. I led a strategic account management program and implemented inventory optimization initiatives. I focused on aligning regional teams under a common performance framework while maintaining service levels and client satisfaction.
The Outcome:
Gross profit exceeded budget by 20%, and inventory efficiency improved by 20% without compromising service quality. The business gained stronger financial control and operational consistency across sites, laying the foundation for future growth and improved client retention.
Restructuring a Regional Advisory Network
The Challenge:
A regional professional advisory network serving farmers and small businesses was struggling with fragmented operations and limited growth capacity. The business lacked cohesive systems and needed a strategic overhaul to remain competitive.
The Approach:
As Chief Operating Officer, I led the implementation of a transformational strategy focused on operational integration and performance visibility. I introduced advanced sales pipeline management tools and built comprehensive reporting systems to track financial performance, sales metrics, and productivity. I also oversaw infrastructure, HR, and IT functions to ensure alignment with strategic goals.
The Outcome:
The business achieved measurable improvements across all units, with enhanced sales effectiveness and operational clarity. The new systems enabled better decision-making and positioned the network for scalable growth. Staff engagement improved through clearer performance expectations and streamlined workflows.
Integrating agribusiness acquisitions
The Challenge:
A traditional agricultural business having acquired other businesses which needed to be integrated into one. It operated across multiple areas with fragmented systems and lacked a unified strategic direction.
The Approach:
As GM, I developed and executed a five-year strategic plan focused on integration, branding, and expansion. I unified multiple business units under a single operational framework and oversaw the rebranding process to enhance market visibility. I led a team of 70+ across domestic and international sites.
The Outcome:
The business achieved revenue growth and sustained 15% year-on-year EBITDA improvement. The rebrand strengthened market positioning, and the integrated structure improved operational efficiency. The business transitioned from a regional player to a recognized agribusiness with a scalable model for future growth.
Transforming a Traditional Professional Services Firm
The Challenge:
A mid-sized professional services firm with sub optimal profitability and internal challenges following the sudden departure of several senior partners. The business operated under a traditional partnership model and limited agility which hindered strategic decision-making.
The Approach:
As General Manager, I led a full structural transformation, transitioning the firm into a modern LLC. I implemented Agile methodologies across all practice areas to improve responsiveness and client service. A Shadow Board initiative was introduced to foster succession planning and engage emerging leaders. I also took full P&L responsibility, aligning financial oversight with strategic goals. We undertook a full rebrand of the firm and a new Practice Management system to improve efficiencies.
The Outcome:
The firm achieved has achieved 25% net profit increase year on year post-restructure. Operational continuity was maintained throughout the transition, and internal culture shifted toward collaboration and innovation. The new structure enabled faster decision-making, improved client outcomes, and positioned the firm for sustainable growth.
